Techniques for Local SEO in 2010 2011

New Integrated Google Search : Local  + Organic Results

Google has started rolling out its new SERP which has Google place search  integrated with organic results. It has started with Google Chrome browser, and has now rolled out to other browsers including Firefox and in several countries.

Up to now, if you did a search involving location, either with our without including location, such as ‘book stores new york’, you would be shown results like the following, with Google map and local business results at the top, Adwords Ad listings to the right and organic/universal results below:

Now, when perform the same search in Google, you will see a floating map at the top of the Adwords column with markers for Google Local Listings, you will not see any local business listings, and pages  from Google Places integrated into the organic results.