Clients call us to ask why Google organic search results are so erratic. They get ranking results different from that in the SEO report we just sent, and they get different results they type in the same query.

Clients’ bewilderment is understandable. The time honored ranking report to measure SEO results is no longer quite valid. Year 2010 is going to see the start of holistic SEO.

External links of incoming links to your site are the most important factor in search engine optimization. Good quality links with keywords in anchor text, especially from relevant sites,  will result in high rankings for your web site. Engaging  a professional SEO company will help in getting a good number of quality links.