Have you invested in SEO strategically?

Today the choices in digital marketing for a CEO / Marketing VP are many. You can use Google Adwords or Bing Ads for search ads. You can use paid promotion in  Twitter, Facebook, LinkedIn, Instagram and Pinterest.  No longer are you totally dependent on Google rankings. Thank God.

Can you neglect organic search? Should you stop investing in SEO?
There are several reasons why SEO is still the king.

1.    Organic Search Delivers Relevant Traffic
Organic is much better for delivering relevant traffic. paid search ads deliver better conversions, but deliver only 10 percent of overall total traffic. Results show that a using both channels optimizes  delivery of high performing content. Combining organic and paid search increases website traffic, but more crucially, it will yield a bigger return on the investment.

2.    Social Drives only 5% of the Traffic
A large-scale study found organic search drives 51 percent of all visitors to B2B and B2C websites, dominating all other non-organic search channels, including paid search (10%) and social (5%).

3.    Click-Through Rates (CTRs) are better
Search engine users overwhelmingly click on organic results on Google and Bing : 94 percent click on organic results as compared to 6 percent for paid ads (PPC ads). On an average, users clicked on one of the top three results 68 percent of the time.

4.    Loyalty
Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is very low. Social media is meant to drive article visits, not overall site traffic and customer loyalty.

5.    You keep paying for interruption marketing, i.e., paid ads or promoted content
Paid search traffic only lasts as long as you keep paying for it. Stop spending, and you will see an instant dip in traffic.
In paid ads, the users did not seek you out. You interrupted their attention while they were browsing, and they thought, ‘this looks cool. Let me check it out. I may need this!’ There is no long-term loyalty or repeat visits from most of the visitors you get this way.

With organic search, the user mindset is different. The user is looking for you, or what you sell/provide. When they find you, if you provided an excellent experience, they usually come back.

Do not neglect organic traffic. Invest in SEO for long term benefits. These results will sustain you during those times when you cannot put more money into your paid budgets.

About Us :
Ananya SEO Services is a leading Internet Marketing company with offices in Bangalore and Chennai. We provide Search Engine Marketing services : Search Engine Optimization (SEO), Social Media Marketing, and Adwords Advertising services. We also get small businesses online with our integrated website development and SEO at a very affordable price. Our Search Engine Optimization Services includes keyword research, site architecture review, content writing, on-page optimization, link building, press release writing & submissions, social media optimization. Adwords services are provided by Google Adwords Certified Professionals. We also help clients recover from Google Penguin Penalty  and Google Manual Penalty.
You can check out our SEO plans by clicking on the link.

Google’s  Pigeon update, which rolled out in the U.S. on July 24, 2014 has now rolled over last week to the United Kingdom, Canada, Australia and all English speaking regions, except India.

Pigeon update provides a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Pigeon update aims to provide more relevant and accurate results, and it affects both web search and map search. There has been a reduction in the number of 7-packs that show in local queries, and increase in 3-packs. Businesses are now less likely to show in organic results and map pack on the same search results page.

Many studies of Pigeon have pointed towards more importance being given to traditional organic search ranking factors, such as domain authority and links, while pure local signals have lost power. The new algorithm improves their distance and location ranking parameters, which means that results are based on a circle around user’s location, not the city center. The search radius has been reduced for most local queries.

Webmasters and SEOs have been in despair ever since Google unleashed a series of algorithms link Penguin and manual penalties to fight against what it deems spamming the search results.  All the easy methods of link building are dead.

Google has consistently maintained it wants to show the most relevant results to the user, not pages which have thin content and are ranked on top because of link building designed to game the search results.

Users and search engines will always reward original, useful and relevant content.

When you build in SEO into your Content Marketing, you will attract natural links as well as rank in search results for long tail keywords.

Read the full article Integrate your SEO campaign with Content Marketing

Facebook used to be the focus of social media marketers. Companies spent money to acquire fans for the Facebook Page. Now the dream run is over. From the beginning  of 2014 businesses noticed the organic reach of their posts had fallen to single digits.

The criticism started mounting, forcing Facebook to admit on 5 June 2014 that it had tweaked its news feed algorithm to show best posts and remove spam.  It pointed out that there is far more content now than can be shown in a users news feed. Naturally competition has grown and only high quality content would be shown.

On 14 November, Facebook announced that “Overly Promotional Page Posts in News Feed” will be reduced starting January 2015. Pages that post promotional creative should expect their organic distribution to fall significantly over time.  It specifically defined promotional posts as these :

• Posts that solely push people to buy a product or install an app
• Posts that push people to enter promotions and sweepstakes with no real context
• Posts that reuse the exact same content from ads

If you want to promote your business on Facebook, you have to pay. Should businesses give up on their Facebook Page? Not necessarily. Read here for tips on social media marketing on Facebook

No, this is not a joke. Mass negative SEO extortion emails being sent to website owners, webmasters have been reported recently. The emails claim that the sender will destroy the site’s ranking in Google and other search engines if the website owner does not pay up $1,500 to the diabolical SEO
Google’s stance on negative SEO has changed from the earlier “almost nothing a competitor can do to harm your ranking or have your site removed from our index,” to now admitting that “Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index.” This implies that negative SEO can indeed wreck havoc on its victim.